Established in 1960, Fabindia has been the preferred choice for men and women alike when it comes to Indian ethnic wear. Their harmony of traditional Indian craftsmanship combined with modern aesthetics, taste, and sensibilities offer a unique line of apparel that’s comfortable, authentic, and elegant. Beyond clothes, Fabindia also offers a line of home decor fabrics, jewellery, and furnishing, their wide variety of fashionable yet culturally inspired clothing is what makes them so well-liked. Let’s examine how Fabindia remains the go-to brand for ethnic wear collections for all ages, genders, and aesthetics.
Traditional Craftsmanship
Fabindia makes sure to collaborate with handloom artists, local weavers, and traditional artisans to bring out real and authentic techniques, indigenous designs, and time-honoured handiwork. This collaboration by Fabindia ensures that they perverse our country’s legacy, support local artisans, and showcase India’s craftsmanship on a global level. Their unique printing technique, heritage weaving style, and dedication to quality artistry offer the end consumer a rich piece of apparel that resonates with the culture and stories of our country.
Quality Material
Fabindia is known for its use of high-quality and breathable fabrics. They only use premium natural and organic fabrics such as cotton, linen, silk, and wool among other top-tier materials. Given the hot and humid climate of subtropical India, Fabindia also makes sure to create outfits that not only look good and feel great but also are comfortable and airy to combat the heat. Both men and women have a reliable choice of outfits to choose from when it comes to fine, diverse, and high-quality apparel for formal events, festive occasions, or even everyday wear.
Range Of Products
For festive occasions, wedding celebrations, family get-togethers, formal meetings, work events, or even vacation time, Fabindia has ethnic wear for men and women, young and old,
for every season and reason. Women can choose from sarees, skirts, kurtas, kameez, salwar, tunics, scarves, pyjamas, and even jackets. Men too have a large selection of kurta, pyjamas, dhoti, coats, and stoles to choose from. Even the kids’ section is populated with dresses, kurtis, and accessories that help them imbibe their country’s culture right from a young age. By providing so many options, Fabindia makes shopping an easy experience for the family with all statements and everyday pieces under a single roof.
Perfect Blend Of Tradition & Modernity
Fabindia’s collection has taken inspiration from several other cultures while maintaining the cultural craftsmanship of India. Several features from other cultures can be seen manifested in our fashion choices today. The Mandarin collar, popularly known as the Chinese collar is a rounded neck that sits on the collarbone giving the fit a semi-formal vibe. Pockets as a feature originated in Europe and made their way to our culture, making them an indispensable feature from kurtas and pyjamas. Even the designs, colours, and patterns can be seen as inspired by other cultures offering a unique blend of modern and traditional apparel for urban dwellers.
Sustainable & Eco-Friendly
Fabindia also prides itself on the use of local materials, dyes, and labour that reduces the overall carbon footprint, and cost of production, manufacturing, and distribution. They also use natural and organic fibres that don’t harm the environment during production and disposal. This approach respects the planet and the sustainable mindset of the future generation.
Inclusive & Accessible
Unlike many fast-fashion brands that focus on pushing out trendy, runway-inspired apparel without considering the wide spectrum of the population, Fabindia on the other hand creates outfits that are respectful of all body types and sizes. From petite bodies to plus-size figures, there are elegant and unique options for all. They also have gender-neutral clothing that enables gender-nonconforming individuals to express their unique identity through their outfits. This kind of inclusivity and accessibility make the shopping experience pleasant and enjoyable without compromising or tailoring to fit the taste and body type.
Customer Experience
Many people don’t enjoy the handiwork of local artisans because of the lack of accessibility. Fabindia unites embroiderers and weavers from rural parts of the country to people in the urban areas to give them the best handiwork from rustic artists. People in urban areas can support and recognise work without ever leaving their city. The retail stores also create a smooth experience and moreover, the online platform makes it easier for the customer to navigate through the collection without ever leaving the comforts of their home.
Parting Thoughts
Fabindia offers a collection that appeals to a broad range of demographics – both men and women, older and younger generations alike. Even their price point makes it easier for people to appreciate the craftsmanship without shelling out heavy bucks. Their touch of modernity makes it further appealing to the young and urban population with a knack for authentic, natural, and affordable pieces.